Principles of small business
/ Colin Barrow, Robert Brown, J. G. Nellis
- London : International Thomson business Press, c1997.
- xiv, 226 p. : ill. ; 23 cm.
- International Thomson Business Press series in the principles of management .
The series is edited by Joseph G. Nellis
Includes index.
Part A The difficulties of getting into business: 1 is there a market opportunity in your business sector? 2 Do you have the right personal qualities for success? 3 What is your marketing strategy? 4 Can you make a profit? Part B The difficulties of staying in business: 5 Determine the key factors for success in your business sector 6 Can you develop a balanced management team? 7 Further developing your market differentiation 8 How to you find growth? Part C Difficulties in deciding whether to reinvest or to sell the business: 9 What is changing your business sector environment? 10 can you change from owner to manager? 11 Can marketing strategy be optimized? 12 Can you withstand the financial pressures?
Barrow tackles the difficulties involved in getting into business, staying in business, and deciding whether to invest in or sell the business. A range of case studies are used to illustrate the key questions entrepreneurs must address