Making data talk : communicating public health data to the public, policy makers, and the press - Nelson, David E.; Hesse, Bradford W.; Croyle, Robert T. (Oxford ; New York : Oxford University Press, 2009)
Communication fundamentals -- Overcoming general audience tendencies and biases to enhance lay understanding of data -- Presenting data -- Putting it all together : communicating data for public health impact -- Communicating data in acute public health situations -- Communicating data for policy or program advocacy -- Conclusions and new challenges.
Includes bibliographical references and index.
Keywords: Communication in public health; Health education; Health Education; Public Health; Information Dissemination