TY  - BOOK
AU  - Palmer, Adrian
TI  -      Principles of services marketing
SN  - 9780077097486
U1  - 658.8 PAL 
PY  - 2001///
CY  -  New York
PB  - McGraw-Hill
KW  - Service industries--Marketing
KW  - Marketing--Management
KW  - Marketing
N1  - Includes references and index
ER  -