TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 0256137277
U1  - 658.8 PET 
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Marketing
KW  - Case studies
N1  - "M M, analysis, cases, plans, text"--Cover; Includes bibliographical references (p. [841]-852) and indexes
ER  -