TY  - BOOK
AU  - Perreault D William 
AU  - Stewart, Kate 
AU  - Parkinson, Stephen 
AU  - McCarhy, E Jerome 
TI  - Basic marketing
SN  - 9780256204025
U1  - 658.8 BAS 
PY  - 2000///
CY  - London
PB  - Mcgraw hill
KW  - Basic marketing
N1  - Includes index
ER  -