Basic marketing / 
William D Perreault, E Jerome McCarhy, Stephen Parkinson and Kate Stewart. 
 - London :  Mcgraw hill ,  c2000. 
 - xii ,516 p . :  Col. ill ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9780256204025  TZS 20,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Basic marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BAS