Principles of marketing / 
Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong 
 - 3rd European ed. 
 - Harlow, England ;  New York :  Prentice Hall,  1996. 
 - xx, 956 p. :  col. ill. ;  28 cm. 
<br/><br/> "The European edition ... offers significant changes"--Pref. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9780131659032  TZS 35,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI