Kotler, Philip.

Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. - 4th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xi, 644 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.


eng.

0138519323 : NA


Nonprofit organizations

658.8 KOT