Schütte, Hellmut. Consumer behavior in Asia / Hellmut Schütte with Deanna Ciarlante. - Washington Square, New York, N.Y. : New York University Press, 1998. - xii, 275 p. : ill. ; 24 cm. Includes bibliographical references (p. 263-269) and indexes. eng. ISBN: 0814781144 TZS 12,000/= Subjects--Topical Terms: Consumer behavior--Asia.Market segmentation--Asia.Market surveys--Asia.Marketing--Asia.Consumers--Asia Dewey Class. No.: 658.8342095 SCH