Schütte, Hellmut.

Consumer behavior in Asia / Hellmut Schütte with Deanna Ciarlante. - Washington Square, New York, N.Y. : New York University Press, 1998. - xii, 275 p. : ill. ; 24 cm.

Includes bibliographical references (p. 263-269) and indexes.


eng.

0814781144 TZS 12,000/=


Consumer behavior--Asia.
Market segmentation--Asia.
Market surveys--Asia.
Marketing--Asia.
Consumers--Asia

658.8342095 SCH