TY  - BOOK
AU  - Dalrymple Douglas J. 
AU  - Parsons Leonard J. 
TI  - Marketing Management: : text and Cases
SN  - 9789814126212
U1  - 658.8 DAL 
PY  - 2002///
CY  - New York : 
PB  - John Wiley & Sons, 
KW  - Marketing Management
KW  - Marketing Management Case studies
N1  - Includes index
ER  -