Dalrymple Douglas J.  <br/><br/>
Marketing Management:   text and Cases 
/ Douglas J. Dalrymple, Leonard J. Parsons 
 - 7th ed. 
 - New York :   John Wiley & Sons,   2002 
 - xii,  707 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9789814126212  TZS 10,970.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing Management Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8 DAL