TY  - BOOK
AU  - Cundiff,Edward W.
AU  - Still,Richard Ralph
AU  - Govoni,Norman A.P.
TI  - Fundamentals of modern marketing
SN  - 0133414396
U1  - 658.8 CUN 
PY  - 1985///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -