Contemporary marketing : wired /
Louis E. Boone and David L. Kurtz.
- 9th ed.
- Fort Worth : Dryden Press, c1998.
- 1 v. (various pagings) : ill. ; 29 cm.
- The Dryden Press series in marketing .
"Discovering your marketing career / by Eric Sandburg"--Disk.
Includes bibliographical references and index.
Introduces some of the most significant artistic innovations made on Japanese soil