The law and practice of trademark transactions : a global and local outlook / edited by Irene Calboli and Jacques de Werra

Part 1. Trademark transactions in the global marketplace -- Internationational framework -- Strategic considerations -- Valuation, taxation, security interests and bankruptcy -- Dispute prevention and settlement mechanisms -- Part 2. Trademark transactions at the regional and national level -- Trademark transactions in Europe -- Trademark transactions in North and South America -- Trademark transactions in Asia.

"The Law and Practice of Trademark Transactions is a comprehensive analysis of the law governing trademark transactions in a variety of legal and business contexts, and from a range of jurisdictional and cross-border perspectives. After mapping out the international legal framework applicable to trademark transactions, the book provides an analysis of important strategic considerations, including: tax strategies; valuation; portfolio splitting; registration of security interests; choice-of-law clauses; trademark coexistence agreements, and dispute resolution mechanisms. Key features include: • A comprehensive overview of legal and policy-related issues • A blend of approaches underpinning strategic considerations with analytical rigour • Regional coverage of the key characteristics of trademark transactions in a range of jurisdictions • Authorship from renowned trademark experts Practitioners advising trademark owners, including trademark attorneys, will find this book to be an invaluable resource for their practice, particularly where cross-border issues arise. It will also be a key reference point for scholars working in the field."

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