Effective advertising : understanding when, how and why advertising works/ Gerald J.Tellis

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Continuing resourcePublication details: New DElhi : Response books, c2006Description: v, 201 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	659.1 TEL (Browse shelf(Opens below))	1	Available		0067453
Book	Mzumbe University Main Campus Library	659.1 TEL (Browse shelf(Opens below))	2	Available		0067454

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