Advertising: its purpose, principles and practice/

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Material type: Text

TextPublication details: London: Macdonald & Evans, 1973.Description: xi, 180 p. illus., form. 23 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	659.1 NIC (Browse shelf(Opens below))	1	Available		0077619

Total holds: 0

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Previous	659.1 GLO Advertising in modern life /	659.1 GRE Cases in advertising and communications management /	659.1 LOV Assessing the effectiveness of advertising /	659.1 NIC Advertising: its purpose, principles and practice/	659.1 PEE Management of international advertising : a marketing approach /	659.1 PEE Management of international advertising : a marketing approach /	659.1 PER Strategic advertising management /	Next

Includes index.

Bibliography: p. 163-164.

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