Advertising planning and imlementation / Sangeeta Sharma and Raghuvir Singh

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TextPublication details: New Delhi : Prentice - hall of India , c2006.Description: xviii , 478 p . : ill , 23 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	659.1 SHA (Browse shelf(Opens below))	1	Available	special reserve		0059506

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Previous	659.1 ROS Dvertising communicatios & promotion management : Instructor's manual to accompany	659.1 SET The practice of public relations	659.1 SET The practice of public relations	659.1 SHA Advertising planning and imlementation /	659.1 SIS Advertising media planning /	659.1 TEL Effective advertising : understanding when, how, and why advertising works	659.1 TEL Effective advertising : understanding when, how and why advertising works/	Next

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