Advertising communications & promotion management / John R. Rossiter and Larry Percy.

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TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Companies, c1997.Edition: 2nd edDescription: xvi, 640 p. ; ill. ; 26 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	659.1 ROS (Browse shelf(Opens below))	1	Available		0058182

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Previous	659.1 PEE Management of international advertising : a marketing approach /	659.1 PEE Management of international advertising : a marketing approach /	659.1 PER Strategic advertising management /	659.1 ROS Advertising communications & promotion management /	659.1 ROS Dvertising communicatios & promotion management : Instructor's manual to accompany	659.1 SET The practice of public relations	659.1 SET The practice of public relations	Next

Includes bibliographical references and indexes.

eng

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