Management of international advertising : a marketing approach / Dean M. Peebles and John K. Ryans, Jr.

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TextPublication details: Boston : Allyn and Bacon, c1984.Description: vii, 296 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	659.1 PEE (Browse shelf(Opens below))	1	Available		0039529
Book	Mzumbe University Main Campus Library	659.1 PEE (Browse shelf(Opens below))	2	Available		0035972

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Previous	659.1 LOV Assessing the effectiveness of advertising /	659.1 NIC Advertising: its purpose, principles and practice/	659.1 PEE Management of international advertising : a marketing approach /	659.1 PEE Management of international advertising : a marketing approach /	659.1 PER Strategic advertising management /	659.1 ROS Advertising communications & promotion management /	659.1 ROS Dvertising communicatios & promotion management : Instructor's manual to accompany	Next

Includes bibliographical references and index.

eng.

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