Assessing the effectiveness of advertising / by Mark Lovell and Jack Potter.

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TextPublication details: London : Business Books, c1975.Description: xvi, 281 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	659.1 LOV (Browse shelf(Opens below))	1	Available		0025311

Total holds: 0

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Previous	659.1 DUN International handbook of advertising.	659.1 GLO Advertising in modern life /	659.1 GRE Cases in advertising and communications management /	659.1 LOV Assessing the effectiveness of advertising /	659.1 NIC Advertising: its purpose, principles and practice/	659.1 PEE Management of international advertising : a marketing approach /	659.1 PEE Management of international advertising : a marketing approach /	Next