Handbook of consumer motivations : the psychology of the world of objects / Ernest Dichter, drawings by Robert Glaisek.

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Material type: Text

TextPublication details: New York : McGraw-Hill, c1964.Description: xvi, 486 p. ill. ; 21 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	659.1 DIC (Browse shelf(Opens below))	1	Available		0026830

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Bibliography: p. 479-480.

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