Retail management : a strategic approach / Barry Berman, Joel R. Evans

By:

Berman, Barry

Contributor(s):

Evans, Joel R

Material type: Text

0131870165

Subject(s):

Retail trade management

DDC classification:

658.87 BER

Contents:

1. An introduction to retailing 2. Building and sustaining relationships in retailing 3. Strategic planning in retailing 4. Retail institutions by ownership 5. Retail institutions by store-based strategy mix 6. Web, nonstore-based, and other forms of nontraditional retailing 7. Identifying and understanding consumers 8. Information gathering and processing in retailing 9. Trading-area analysis 10. Site selection 11. Retail organization and human resource management 12. Operations management : financial dimensions 13. Operations management : operational dimensions 14. Developing merchandise plans 15. Implementing merchandise plans 16. Financial merchandise management 17. Pricing in retailing 18. Establishing and maintaining a retail image 19. Promotional strategy 20. Integrating and controlling the retail strategy App. A. Careers in retailing App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans)

Summary: Providing a balance between theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.87 BER (Browse shelf(Opens below))	1	Available		0059075
Book	Mzumbe University Main Campus Library	658.87 BER (Browse shelf(Opens below))	2	Available		0059076

Total holds: 0

Includes indexes

1. An introduction to retailing
2. Building and sustaining relationships in retailing
3. Strategic planning in retailing
4. Retail institutions by ownership
5. Retail institutions by store-based strategy mix
6. Web, nonstore-based, and other forms of nontraditional retailing
7. Identifying and understanding consumers
8. Information gathering and processing in retailing
9. Trading-area analysis
10. Site selection
11. Retail organization and human resource management
12. Operations management : financial dimensions
13. Operations management : operational dimensions
14. Developing merchandise plans
15. Implementing merchandise plans
16. Financial merchandise management
17. Pricing in retailing
18. Establishing and maintaining a retail image
19. Promotional strategy
20. Integrating and controlling the retail strategy
App. A. Careers in retailing
App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans)

Providing a balance between theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making

eng

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