International marketing and export management / Gerald Albaum, Edwin Duerr.

By:

Albaum, Gerald

Contributor(s):

Duerr, Edwin

Material type: Text

TextPublication details: Harlow, England ; New York. : Financial Times/Prentice Hall, c2008.Edition: 6th edDescription: xxvi, 706 p. : ill. ; 25 cmISBN:

9780273713876

Subject(s):

Export marketing

DDC classification:

658.84 ALB

Contents:

Preface Chapter 1 International Marketing and Exporting Chapter 2 Bases of International Marketing Chapter 3 The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4 Export Market Selection: Definition and Strategies Chapter 5 Information for International Market(ing) Decisions Chapter 6 Market Entry Strategies Chapter 7 Export Entry Modes Chapter 8 Nonexport Entry Modes Chapter 9 Product Decisions Chapter 10 Pricing Decisions Chapter 11 Financing and Methods of Payment Chapter 12 Promotion and Marketing Communication Chapter 13 Handling Export Orders and Supply Chain Management Chapter 14 Organization of International Marketing Activities

Summary: The sixth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.84 ALB (Browse shelf(Opens below))	1	Available		0059036

Total holds: 0

Includes bibliographical references and index.

Preface Chapter 1
International Marketing and Exporting Chapter 2
Bases of International Marketing Chapter 3
The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4
Export Market Selection: Definition and Strategies Chapter 5
Information for International Market(ing) Decisions Chapter 6
Market Entry Strategies Chapter 7
Export Entry Modes Chapter 8
Nonexport Entry Modes Chapter 9
Product Decisions Chapter 10
Pricing Decisions Chapter 11
Financing and Methods of Payment Chapter 12
Promotion and Marketing Communication Chapter 13
Handling Export Orders and Supply Chain Management Chapter 14
Organization of International Marketing Activities

The sixth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena

eng.

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