Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram and Raymond W. LaForge.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, c2004.Edition: 4th edDescription: xl, 596 p. : col. ill. ; 28 cmISBN: - 0072539097
- 658.8 BEA
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.8 BEA (Browse shelf(Opens below)) | 1 | Available | 0063561 |
Total holds: 0
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| 658.8 BAL Services marketing and management | 658.8 BAS Basic marketing / | 658.8 BEA Marketing, principles & perspectives / | 658.8 BEA Marketing : principles & perspectives / | 658.8 BEL Readings in marketing management | 658.8 BEL Readings in marketing management | 658.8 BLY Key concepts in marketing / |
Includes bibliographical references and indexes.
eng
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