Principles of marketing / Philip, Kotler, Gary Armstrong, John Sounders, and Veronica Wong

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Material type: Text

TextPublication details: Prentice-Hall Europe : London, c1999Edition: 2nd ed. Second European editionDescription: xxiii, 1031 p. : some col. ill. ; 28 cmISBN:

0132622548

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DDC classification:

658.8 PRI

Summary: This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 PRI (Browse shelf(Opens below))	1	Available		0058387

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Includes bibliographical references and indexes

This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making

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