Marketing management : a decision-making approach / Pingali Venugopal.

By:

Venugopal, Pingali

Material type: Text

TextPublication details: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2010.Description: xvii, 245 p. : ill. ; 25 cmISBN:

9788132104711 (paper back)
8132104714 (paper back)

Subject(s):

Marketing

DDC classification:

658.8 VEN

Contents:

Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 VEN (Browse shelf(Opens below))	1	Available		0066577

Total holds: 0

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Previous	658.8 UPS Building brand identity : a strategy for success in a hostile marketplace /	658.8 UPS Building brand identity : a strategy for success in a hostile marketplace /	658.8 URB Advanced marketing strategy : phenomena, analysis, and decisions /	658.8 VEN Marketing management : a decision-making approach /	658.8 WAL Marketing strategy : planning and implementation	658.8 WAL Practice development for professional firms /	658.8 WAL Marketing management viewpoints : commentary and readings	Next

Includes bibliographical references and index.

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