Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2006.Edition: 4th edDescription: xxvii, 708 p. : ill. ; 27 cmISBN: - 0072961945 (alk. paper)
- 658.8 ZEI
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.8 ZEI (Browse shelf(Opens below)) | 1 | Available | 0066244 | |||
| Book | Mzumbe University Main Campus Library | 658.8 ZEI (Browse shelf(Opens below)) | 2 | Available | 0056476 | |||
| Book | Mzumbe University Main Campus Library | 658.8 ZEI (Browse shelf(Opens below)) | 3 | Available | 0063419 | |||
| Book | Mzumbe University Main Campus Library | 658.8 ZEI (Browse shelf(Opens below)) | 4 | Available | 0066637 |
Total holds: 0
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| 658.8 ZEI Services marketing : integrating customer focus across the firm / | 658.8 ZEI Services marketing : Integrating customer focus across the firm | 658.8 ZEI Services marketing : Integrating customer focus across the firm | 658.8 ZEI Services marketing : integrating customer focus across the firm / | 658.8001 MAR Marketing theory / | 658.8001 MAR Marketing theory / | 658.8001 SHE Marketing theory : evolution and evaluation / |
Includes bibliographical references and index.
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