Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.

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TextPublication details: Boston : McGraw-Hill/Irwin, c2006.Edition: 4th edDescription: xxvii, 708 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	658.8 ZEI (Browse shelf(Opens below))	1	Available	0066244
Book	Mzumbe University Main Campus Library	658.8 ZEI (Browse shelf(Opens below))	2	Available	0056476
Book	Mzumbe University Main Campus Library	658.8 ZEI (Browse shelf(Opens below))	3	Available	0063419
Book	Mzumbe University Main Campus Library	658.8 ZEI (Browse shelf(Opens below))	4	Available	0066637

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Includes bibliographical references and index.

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