Marketing : concepts and applications / Charles D. Schewe and Reuben M. Smith.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1983.Edition: 2nd edDescription: xx, 715 p. : some col. ill. ; 24 cmISBN: - 0070552517
- 658.8 SCH
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.8 SCH (Browse shelf(Opens below)) | 1 | Available | 0035860 |
Total holds: 0
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| 658.8 REW Introduction to marketing management : text and cases / | 658.8 ROB Marketing : contemporary dimensions / | 658.8 SAS Marketing management | 658.8 SCH Marketing : concepts and applications / | 658.8 SER Services management : an integrated approach | 658.8 SHA Marketing strategy and planning | 658.8 SHA Marketing management and strategy : cases and problems |
Includes bibliographies and index
eng.
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