Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen.
Material type:
TextSeries: Introducing qualitative methodsPublication details: London ; Thousand Oaks : SAGE, 2006.Description: xi, 227 p. : 25 cmISBN: - 1412903807 (cased)
- 1412903815 (pbk.)
- 9781412903806
- 9781412903813
- 658.83 MOI
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.83 MOI (Browse shelf(Opens below)) | 1 | Available | 0058591 |
Total holds: 0
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| 658.83 MER Implementable marketing research | 658.83 MER Implementable marketing research | 658.83 MER Implementable marketing research | 658.83 MOI Qualitative marketing research : a cultural approach / | 658.83 MOU Applied marketing research / | 658.83 PET Marketing research / | 658.83 PRO Essentials of marketing research |
Includes bibliographical references and index.
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