Marketing management / Geoff Lancaster and Lester Massingham
Material type:
TextPublication details: London : McGraw-Hill Publishing Co., c2001Edition: 3rd edDescription: xvi,542 p.: ill.; 24cmISBN: - 0077097521
- 658.8 LAN
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.8 LAN (Browse shelf(Opens below)) | 1 | Available | 0058291 |
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| 658.8 KOT Marketing management | 658.8 KOT Global marketing management / | 658.8 KUZ Market liberalization and the agro-industrial potential in Tanzania / | 658.8 LAN Marketing management | 658.8 LAZ Marketing management : foundations and practices / | 658.8 LAZ Marketing management : foundations and practices / | 658.8 LEV Marketing the training function / |
Includes index
Chapter 1: The development of a Strategic approach to Marketing Chapter 2: Analysing the environment: opportunities and threats Chapter 3: Appraising resources: Strengths and Weaknesses Chapter 4: Strategic marketing planning tools Chapter 5: Markets and customers: buyer behaviour and marketing strategy Chapter 6: Markets and customers: market boundaries and target marketing Chapter 7: Product and innovation strategies Chapter 8: Pricing strategies Chapter 9: Promotional strategy Chapter 10: Channels of distribution Chapter 11: Logistics Chapter 12: Sales Management Chapter 13: Marketing information systems Chapter 14: Sales forecasting Chapter 15: Implementing strategic marketing: organization and resources Chapter 16: Evaluating and controlling strategic marketing Chapter 17: Services marketing: Relationship marketing Chapter 18: International marketing Analysing Case Studies Glossary of key terms Index
eng
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