Service marketing : People, Technology, Strategy / Chrostopher Lovelock, Jochen Wirtz and Jayanta Chatterjee,

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Material type: Text

TextPublication details: New York : Pearson , c2006.Edition: 5th edDescription: xvi , 594 p . : ill . ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8LOV (Browse shelf(Opens below))	1	Available	special reserve		0059686
Book	Mzumbe University Main Campus Library	658.8 LOV (Browse shelf(Opens below))	2	Available			0059685

Total holds: 0

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Previous	658.8 LEW Retailing /	658.8 LIL Marketing models	658.8 LIL Marketing models	658.8 LOV Service marketing : People, Technology, Strategy /	658.8 MAJ International marketing : a strategic approach to world markets /	658.8 MAL Marketing research : an applied orientation	658.8 MAR Marketing management and administrative action	Next

Includes index.

eng.

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