Marketing research : an applied approach / Naresh K. Malhotra

By:

Malhotra Naresh K

Material type: Text

TextPublication details: Harlow : Prentice Hall/Financial Times, c2007.Edition: 5th edDescription: ii, 910 p. : ill. ; 27 cmISBN:

9788131707067

Subject(s):

Marketing research Methodology

DDC classification:

658.83 MAL

Summary: This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	658.83 MAL (Browse shelf(Opens below))	1	Available	0058666
Book	Mzumbe University Main Campus Library	658.83 MAL (Browse shelf(Opens below))	2	Available	0059461
Book	Mzumbe University Main Campus Library	658.83 MAL (Browse shelf(Opens below))	3	Available	0059463
Book	Mzumbe University Main Campus Library	658.83 MAL (Browse shelf(Opens below))	4	Available	0044871
Book	Mzumbe University Main Campus Library	658.83 MAL (Browse shelf(Opens below))	5	Available	0061090

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Previous European ed.: 2003; this title originally published as: Marketing research : an applied orientation. 5th ed. 2007
Includes CD-ROM in pocket attached inside back cover

Includes index.

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology

eng.

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