Integrated marketing communications / David Pickton and Amanda Broderick

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Material type: Text

TextPublication details: London: Pearson Education Ltd., 2001Description: xxvi, 752p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 PIC (Browse shelf(Opens below))	1	Available		0066758

Total holds: 0

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Previous	658.8 PET Marketing management : knowledge and skills : text, analysis, cases, plans /	658.8 PET A preface to marketing management /	658.8 PET Marketing management : knowledge and skills /	658.8 PIC Integrated marketing communications	658.8 PRI Principles of marketing /	658.8 PRI Marketing foundations	658.8 PRI Marketing foundations	Next

Includes index

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