Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill Irwin, c2002.Edition: 5th edDescription: xii, 256 p. : ill. ; 23 cmISBN: - 0070275475
- 658.83 LEH
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.83 LEH (Browse shelf(Opens below)) | 1 | Available | 0066779 | |||
| Book | Mzumbe University Main Campus Library | 658.83 LEH (Browse shelf(Opens below)) | 2 | Available | 0066801 |
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| 658.83 KOL Marketing research : a practical approach / | 658.83 KOL Marketing research : a practical approach / | 658.83 LEH Analysis for marketing planning / | 658.83 LEH Analysis for marketing planning / | 658.83 LUC Marketing research | 658.83 LUC Marketing research | 658.83 LUC Marketing research |
Includes bibliographical references and index.
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