Essential of marketing communications / Jim Blythe

By:

Jim Blythe

Material type: Text

TextPublication details: Harlow : FT Prentice Hall , c 2003.Edition: 2nd edDescription: x, 267 p . : ill . ; 25 cmISBN:

9780273658580

Subject(s):

DDC classification:

658.802 BLY

Summary: "This text is ideal for those studying marketing communications for the first time. It links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in practice."--BOOK JACKET

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.802 BLY (Browse shelf(Opens below))	1	Available	special reserve		0058090

Total holds: 0

Includes index.

"This text is ideal for those studying marketing communications for the first time. It links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in practice."--BOOK JACKET

eng.

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