Marketing management : analysis, planning, implementation, and control / Philip Kotler.

By:

Kotler, Philip

Material type: Text

TextSeries: Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1991.Edition: 7th edDescription: xxvi, 756 p. : ill. ; 28 cmISBN:

9780135524800

Subject(s):

Marketing

DDC classification:

658.802 KOT

Contents:

Understanding marketing management Analyzing marketing opportunities Researching and selecting target markets Designing marketing strategies Planning marketing programs Organizing, implementing, and controlling marketing effort

Summary: Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.802 KOT (Browse shelf(Opens below))	1	Available		0040941

Total holds: 0

Includes bibliographical references and indexes.

Understanding marketing management
Analyzing marketing opportunities
Researching and selecting target markets
Designing marketing strategies
Planning marketing programs
Organizing, implementing, and controlling marketing effort

Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets

eng.

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