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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 12th edDescription: xi, 708 p. : ill., maps ; 29 cmISBN:
  • 9780136107064
Subject(s): DDC classification:
  • 658.802 KER
Contents:
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
Summary: Provides relevant information and case studies geared toward marketing executives and professionals
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library 658.802 KER (Browse shelf(Opens below)) 1 Available 0062736
Book Mzumbe University Main Campus Library 658.802 KER (Browse shelf(Opens below)) 2 Available 0062735
Total holds: 0

Includes bibliographical references and indexes.

Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.

Provides relevant information and case studies geared toward marketing executives and professionals

eng.

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