Marketing research / Alvin C. Burns and Ronald F. Bush.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006.Edition: 5th edDescription: 665 p. ; col. ill. ; 26 cmISBN: - 0131477323
- 658.83 BUR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.83 BUR (Browse shelf(Opens below)) | 1 | Available | 0058134 |
Total holds: 0
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| 658.83 BOY Marketing research : text and cases | 658.83 BOY Marketing research : text and cases | 658.83 BOY Marketing research : text and cases | 658.83 BUR Marketing research / | 658.83 BUR Marketing research : online research applications | 658.83 CAL Market intelligence : how and why organizations use market research | 658.83 CHI Marketing research : analysis and measurement / |
"SPSS integration"-- Pref.
Includes bibliographical references and index.
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