The marketing plan / William A. Cohen.
Material type:
TextPublication details: New York : Wiley, c1995.Description: xii, 318 p. : ill. ; 29 cmISBN: - 0471580716 (pbk.)
- 658.802 COH
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.802 COH (Browse shelf(Opens below)) | 1 | Available | 0044249 | |||
| Book | Mzumbe University Main Campus Library | 658.802 COH (Browse shelf(Opens below)) | 2 | Available | 0044250 |
Total holds: 0
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| 658.802 AND The long tail : why the future of business is selling less of more / | 658.802 BLY Essential of marketing communications / | 658.802 COH The marketing plan / | 658.802 COH The marketing plan / | 658.802 CRA Strategic marketing / | 658.802 FIL Marketing communications : contents and strategies | 658.802 FIL Marketing communications : engagements, strategies and practice |
Includes index.
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