Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.

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TextPublication details: Los Angeles : Sage Publications, c2008.Edition: 3rd edDescription: xii, 444 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 KOT (Browse shelf(Opens below))	1	Available		0067487
Book	Mzumbe University Main Campus Library	658.8 KOT (Browse shelf(Opens below))	2	Available		0067488

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Includes bibliographical references (p. 403-427) and indexes.

eng.

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