Marketing mistakes / Robert F. Hartley

By:

Hartley, Robert F

Material type: Text

TextPublication details: New York : John Wiley & Sons, c1995Edition: 6th edDescription: ix, 366 p. ; ill. ; 25 cmISBN:

0471000884

Subject(s):

Marketing

DDC classification:

658.800973 HAR

Summary: Using company case files, this text helps students to gain decision-making skills and insights into the real world of marketing. The text transforms notable marketing mistakes and successes into a learning environment. A new section of this edition highlights the experiences of small businesses

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.800973 HAR (Browse shelf(Opens below))	1	Available		0043801
Book	Mzumbe University Main Campus Library	658.800973 HAR (Browse shelf(Opens below))	2	Available		0043802

Total holds: 0

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Previous	658.8009678 MSA Element of marketing management : a practical approach	658.8009678 MSA Element of marketing management : a practical approach	658.8009678 MSA Element of marketing management : a practical approach	658.800973 HAR Marketing mistakes	658.800973 HAR Marketing mistakes	658.80097483 DAR Canadian marketing : principles and applications /	658.802 AND The long tail : why the future of business is selling less of more /	Next

Using company case files, this text helps students to gain decision-making skills and insights into the real world of marketing. The text transforms notable marketing mistakes and successes into a learning environment. A new section of this edition highlights the experiences of small businesses

eng

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