Marketing research / David A. Aaker, V. Kumar, and George S. Day.
Material type:
TextPublication details: New York : Wiley, c1995.Edition: 5th edDescription: xvi, 783 p.: ill.; 26 cmISBN: - 0471552542
- 658.83 AAK
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.83 AAK (Browse shelf(Opens below)) | 1 | Available | 0044554 | |||
| Book | Mzumbe University Main Campus Library | 658.83 AAK (Browse shelf(Opens below)) | 2 | Available | 004455 |
Total holds: 0
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| 658.83 AAK Marketing research | 658.83 AAK Marketing research / | 658.83 AAK Marketing research | 658.83 AAK Marketing research / | 658.83 APP Applied marketing and social research / | 658.83 BOY Marketing research : text and cases | 658.83 BOY Marketing research : text and cases |
Includes bibliographical references and index.
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