Marketing research : analysis and measurement / Peter M. Chisnall.
Material type:
TextPublication details: London ; New York : McGraw-Hill, c1981.Edition: 2nd edDescription: xi, 391 p. ; 24 cmISBN: - 007084559X
- 0070841241 (pbk.)
- 658.83 CHI
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.83 CHI (Browse shelf(Opens below)) | 1 | Available | 0032561 | |||
| Book | Mzumbe University Main Campus Library | 658.83 CHI (Browse shelf(Opens below)) | 2 | Available | 0032562 |
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| 658.83 CAL Market intelligence : how and why organizations use market research | 658.83 CHI Marketing research : analysis and measurement / | 658.83 CHI Marketing research : analysis and measurement / | 658.83 CHI Marketing research : analysis and measurement / | 658.83 CON Consumer market research handbook | 658.83 COX Industrial marketing research | 658.83 DAY Fundamentals of marketing research |
Includes bibliographical references and index.
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