Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1996.Edition: 5th edDescription: xxii, 888 p. : ill. (some col.), maps ; 24 cm. +ISBN: - 9780079122520
- 658.83 KIN
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.83 KIN (Browse shelf(Opens below)) | 1 | Available | 0058039 |
Total holds: 0
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| 658.83 HAI Marketing research : within a changing information environment / | 658.83 HAI Marketing research : within a changing information environment / | 658.83 HAW Essentials of marketing research / | 658.83 KIN Marketing research : an applied approach / | 658.83 KOL Marketing research : a practical approach / | 658.83 KOL Marketing research : a practical approach / | 658.83 LEH Analysis for marketing planning / |
Includes bibliographical references and indexes.
eng,.
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