Marketing management viewpoints : commentary and readings / S. George Walters, Morris L. Sweet and Max D. Snider.

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Material type: Text

TextPublication details: Cincinnati : South-western Pub. Co., c1970Edition: 2d edDescription: viii, 536 p. : ill. 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 WAL (Browse shelf(Opens below))	1	Available		0018312

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First published in 1962 under title: Readings in marketing.

Includes bibliographical references.

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