Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.

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Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, c2011.Edition: 10th edDescription: liii, 746 p. ; ill. (some col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 KER (Browse shelf(Opens below))	1	Available		0070382

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Includes biblipographical references and indexes.

Includes bibliographical reference

eng.

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