Marketing management : analysis, planning, implementation, and control / Philip Kotler.

By:

Kotler, Philip

Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1991.Edition: 7th edDescription: xxvi, 756 p. : ill. ; 28 cmISBN:

0135524806

Subject(s):

Marketing

DDC classification:

658.8 KOT

Online resources:

Summary: Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 KOT (Browse shelf(Opens below))	1	Available		0058083

Total holds: 0

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Includes bibliographical references and indexes.

Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets

eng

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