Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
Material type:
TextPublication details: Burr Ridge, Ill. : Irwin, c1995.Description: xxxii, 703 p. : col. ill., col. maps ; 27 cmISBN: - 0256125392
- 658.8 CHU
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.8 CHU (Browse shelf(Opens below)) | 1 | Available | 0058199 |
Total holds: 0
Browsing Mzumbe University Main Campus Library shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8 CHI Effective industrial marketing / | 658.8 CHR Total distribution: a framework for analysis, costing and control. | 658.8 CHR Controlling the distribution function | 658.8 CHU Marketing : creating value for customers / | 658.8 COR Problems in marketing / | 658.8 COR Problems in marketing / | 658.8 COR Industrial marketing : cases and concepts |
Includes bibliographical references (p. 655-674) and indexes.
There are no comments on this title.
Log in to your account to post a comment.