Marketing management / Philip Kotler.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2003.Edition: 11th. edDescription: xxxix, 733 [45] p. : col. ill. ; 28 cmISBN: - 0130497150
- 658.8 KOT
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 0058061 |
Total holds: 0
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| 658.8 KOT Marketing management / | 658.8 KOT Principles of marketing | 658.8 KOT Principles of marketing | 658.8 KOT Marketing management / | 658.8 KOT Marketing management : analysis, planning, implementation, and control / | 658.8 KOT Marketing management | 658.8 KOT Social marketing : influencing behaviors for good / |
Includes bibliographical references and index.
eng
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